Press kit guide

Build a press kit that tells a clear, credible story.

This guide outlines the foundational assets every media-ready organization should maintain.

Press-ready Accessible Up-to-date
Press kit illustration

Keep everything in one place so journalists can find what they need quickly.

Core story

A short overview explaining who you are, what you do, and why it matters.

Leadership bios

Concise biographies focused on expertise, research, and leadership perspective.

Visual assets

Brand imagery and charts with clear usage guidance and attribution notes.

Press kit checklist

Company overview Leadership bios Data sources FAQs

Accessibility: Include alt text, clear file naming, and readable PDFs.

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