Ethics
Truthful, respectful, and research-led communications.
We are committed to accurate storytelling, transparent collaboration, and respectful media engagement.
We avoid inflated claims and focus on verifiable information.
Accuracy
We verify claims, cite sources, and ensure stories reflect the truth.
Consent
We seek permission and respect confidentiality when handling sensitive information.
Accountability
We share what we can and cannot claim, especially in case study scenarios.
Ethical commitments
No inflated outcomes
Respect journalists
Protect sources
Context matters
Careful signals: We prioritize long-term trust over short-term visibility spikes.