Case study
Signal launch: a media studies lab introduces new research.
This composite scenario shows how a research team might plan a launch across global media channels.
This story is illustrative only and does not represent a client engagement.
Scenario
A media studies lab plans to release research on digital trust. They need a launch plan that respects academic rigor while reaching journalists, policy voices, and public audiences.
Objectives
- Translate complex findings into clear narrative themes.
- Coordinate timing with publication schedules.
- Create assets for multiple regions and audiences.
Signal strategy
We would start with a signal audit, then build a timeline with embargoed briefings, visual assets, and regional outreach.
Light CB touch: We plan channels like a dial, ensuring the research lands on the right frequency for each audience.
Illustrative outcomes
Outcomes below are hypothetical, shared for planning inspiration only.
Research findings translated into accessible messaging for multiple audiences.
Aligned narrative across press materials, executive interviews, and owned channels.
A repeatable framework for future research releases and media engagement.