Case study
Research series: building a year-round editorial cadence.
This composite scenario outlines how a research collective could structure a multi-release program.
This story is illustrative only and does not represent a client engagement.
Scenario
A research collective publishes quarterly insights and wants to build a consistent story arc across the year.
Objectives
- Connect each release to a larger narrative theme.
- Create a predictable cadence for journalists and partners.
- Develop assets that can be repurposed over time.
Signal strategy
We would build a year-long editorial calendar with quarterly releases, supporting interviews, and community updates.
Consistent signal: A steady cadence keeps research visible without overwhelming audiences.
Illustrative outcomes
Outcomes below are hypothetical, shared for planning inspiration only.
Each release builds on the previous, forming a cohesive narrative arc.
Journalists and audiences have clear expectations for future insights.
Reusable assets streamline future outreach and communications.